A New Era of Investment
Once upon a time, launching a startup was a game for the privileged few, the well-connected, the well-funded, and the well-advised. Entrepreneurs would spend months pitching to venture capitalists, often trading large equity stakes for the capital needed to grow.
For decades, this was the norm. If you wanted to turn an idea into a business, you needed a big investor’s blessing, and a big check.
But that world is changing.
Today, small investors with big dreams are rewriting the rules of startup funding. Thanks to microinvesting, ordinary people can now invest small amounts, sometimes as little as $10 or $50, into promising new ventures.
These small contributions, multiplied by thousands, can ignite innovation on a scale once unimaginable. This is not just a financial revolution; it’s a social and technological movement that’s democratizing access to entrepreneurship and wealth creation.
In this article, we’ll explore the magic behind micro investments: how they work, why they matter, and how they’re transforming the global startup ecosystem.
What Are Micro Investments?
At its core, micro investing is simple: it’s the process of investing small amounts of money into startups, projects, or assets, typically through digital platforms.
While traditional venture capital focuses on large funding rounds led by a few major investors, micro investing leverages collective participation. Instead of one investor writing a $500,000 check, thousands of small investors might each contribute $50 or $100, reaching the same funding goal, but with shared ownership.
The Roots of the Idea
Micro investing builds on the success of microfinance, a concept popularized in the 1970s by Nobel laureate Muhammad Yunus. Microfinance gave small loans to entrepreneurs in developing countries, empowering them to start or expand small businesses.
Micro investments take that concept further, applying it to equity, startups, and digital assets. Instead of borrowing money, founders invite people to invest small sums in exchange for a stake in their success.
From Spare Change to Shares
Modern fintech and Web3 platforms have made investing easier than ever. Apps like Robinhood, Acorns, and Public introduced the idea of investing spare change into stocks. Now, startup investment platforms like Republic, SeedInvest, and StartEngine allow anyone to own equity in private companies.
Even blockchain-based ecosystems are joining the movement. Tokenization and Decentralized Autonomous Organizations (DAOs) enable micro investors to fund startups using cryptocurrencies, representing ownership through digital tokens.
Why Micro Investments Matter
Micro investments aren’t just about putting small amounts of money into projects. They represent something much bigger, a shift in who gets to invest, who gets funded, and how innovation happens. It’s a quiet revolution that’s opening up the world of finance to everyone, not just the wealthy few.
a. Democratizing Access to Investment
For decades, the world of early-stage investing was closed off. Only “accredited investors” , people with high incomes or large net worth, were allowed to take part in funding startups or high-growth ventures. That meant most people never had the chance to invest in the next big idea before it became mainstream.
But that’s changing. Thanks to micro investing, the barrier to entry has been shattered. Now, with as little as $10, anyone can be part of the story. Whether it’s supporting a promising new app, a green energy startup, or a local business with global dreams, the power to invest is no longer limited to a select few.
This shift is creating a brand-new generation of investors, younger, more diverse, and deeply connected through technology. They’re not just chasing profits; they’re backing ideas and people they believe in. And that’s what makes this movement so exciting. It’s about participation, empowerment, and rewriting the rules of who gets to build the future.
b. Empowering Founders Everywhere
For entrepreneurs, especially in developing countries, finding funding has always been an uphill battle. The World Bank reports that more than 60% of small businesses in these regions struggle to access capital. But micro investments are changing that story.
Now, a startup in Kenya, Vietnam, or the Philippines can raise funds from supporters across the world. A great idea no longer has to wait for approval from a big investor in a boardroom ,it just needs to reach the right community that believes in its vision.
This kind of global participation doesn’t just fund businesses, it sparks opportunity. It bridges financial divides, brings fresh perspectives, and empowers founders who might otherwise be overlooked. When funding becomes borderless, innovation becomes limitless.
c. Building a Community Around Capital
What makes micro investments truly special is the sense of community they create. Every small investor becomes more than just a funder, they become part of the journey. They share updates, spread the word, and celebrate wins like they’re part of the team.
This creates something powerful, a movement where investors are emotionally connected to the mission. When people believe in what they invest in, they tell the story with pride. They become advocates, customers, and champions for the brand.
In other words, micro investors aren’t just shareholders, they’re storytellers. Together, they turn capital into connection, and business into belonging.
The Magic Behind the Model
So, what makes micro investments so magical? It’s not just the numbers, it’s the energy, the inclusivity, and the sense of shared purpose that come with them. Micro investing isn’t simply about funding projects; it’s about rewriting the way people connect with innovation, entrepreneurship, and impact. Let’s break down the magic.
- The Power of the Crowd
There’s something extraordinary about the collective power of people coming together for a shared goal. One person investing $50 might not seem like much, but when 10,000 people do the same, that’s half a million dollars ready to launch a product, fund a prototype, or bring a new idea to life.
That’s the true magic of the crowd. It transforms individual contributions into a powerful wave of capital, fast, inclusive, and deeply aligned with what communities genuinely care about. Instead of relying on a handful of big investors making decisions behind closed doors, micro investing gives everyday people a voice in shaping the future.
And it’s not just about money, it’s about momentum. When thousands of people rally behind a cause or a startup, they create more than funding; they create belief. That collective belief can inspire founders, attract media attention, and drive real-world change faster than traditional fundraising ever could.
- Emotional and Social ROI
Traditional investors often chase numbers, profit margins, market share, returns. But micro investors? They chase meaning. They invest not only for financial gain but also for emotional ROI, the personal satisfaction of knowing they’re helping something good grow.
There’s a special kind of pride in backing a project that aligns with your values, like a clean energy startup, a fintech company empowering women, or a blockchain project promoting transparency. It’s not just about returns; it’s about resonance.
This emotional connection transforms the investing experience. It turns money into purpose and supporters into ambassadors. Micro investors see themselves as part of something bigger, a mission, a movement, a ripple of positive change that starts small but spreads wide.
- Diversified Risk for Investors
One of the smartest aspects of micro investing is how it changes the risk game. In the past, only wealthy investors could afford to spread their capital across multiple ventures. Today, anyone can.
Instead of putting $10,000 into one startup and hoping for the best, an investor can distribute $100 across 100 startups. That means more diversity, less risk, and more chances to be part of the next big success story.
This kind of diversification was once out of reach for individual investors, but micro investing makes it possible. It opens doors for experimentation, learning, and discovery. It gives people the freedom to support different industries, regions, and innovations, all while maintaining control over their financial journey.
- Validation for Startups
For startups, micro investments are more than just capital, they’re proof. When thousands of people believe in your idea enough to put their own money into it, that’s a powerful signal of market validation.
It shows that there’s real demand, real excitement, and a real community behind the vision. This kind of grassroots support can make a startup far more appealing to larger investors, partners, and even customers. It says, “People believe in this.” And that belief can be more valuable than any single check from a venture capitalist.
In fact, many successful startups today use micro investing not only to raise money but to build momentum, loyalty, and trust. Every investor becomes a voice, every contribution becomes a vote of confidence, and every milestone becomes a shared victory.
How Micro Investing Works: The Mechanisms
So how does micro investing actually work? Behind this seemingly simple concept lies a fascinating system that blends technology, regulation, and community participation. These models make it possible for ordinary people to fund extraordinary ideas, all from their phones or laptops. Let’s explore the key mechanisms powering this movement.
1. Equity Crowdfunding
This is one of the most popular and accessible forms of micro investing today. Through equity crowdfunding, startups can raise capital by offering small ownership stakes in their company to a large number of investors.
Platforms like Crowdcube, Wefunder, and Republic have made this model mainstream, operating within legal frameworks that protect both businesses and investors. This means that everyday people , not just accredited investors, can now own a piece of early-stage companies they believe in.
What makes this model so powerful is that it blurs the line between customers and shareholders. Imagine being both a user of a product and an investor in its success. That sense of ownership builds loyalty, passion, and community around the brand, all while giving founders access to a global pool of supporters.
2. Tokenized Investments
Blockchain technology has taken micro investing a step further with tokenization. Instead of traditional shares, companies can issue digital tokens that represent ownership, profit rights, or other forms of value.
These tokens live on the blockchain, making them secure, transparent, and easy to trade on secondary markets. For investors, that means liquidity, the ability to buy or sell their holdings more easily, something traditional private equity rarely offers.
Tokenized investments also break down geographic barriers. An investor in Brazil can fund a startup in the Philippines with just a few clicks, without going through banks or brokers. This level of accessibility and flexibility is revolutionizing how capital flows across borders.
3. Revenue-Based Financing
Not all investors want to wait years for a company to go public or get acquired. That’s where revenue-based financing (RBF) comes in.
Under this model, investors don’t receive equity, instead, they earn a percentage of the startup’s future revenue until a predetermined amount is repaid. This approach appeals to investors seeking more predictable and ongoing returns, while allowing founders to raise funds without giving up ownership.
It’s a win-win: investors share in the company’s growth, and founders maintain control. For many small and medium-sized businesses, RBF is a flexible, founder-friendly option that aligns incentives and promotes sustainable growth.
4. Community DAOs
Welcome to the next frontier of micro investing, Community DAOs, or Decentralized Autonomous Organizations.
DAOs are blockchain-based entities where members use tokens to vote on funding decisions, project directions, and strategic partnerships. In essence, they combine the financial inclusivity of micro investing with the governance power of decentralization.
This model transforms investors from passive contributors into active participants. They don’t just fund projects; they help shape their evolution. Every vote counts, every decision is transparent, and every member has a voice.
DAOs represent the natural evolution of micro investing, a system where community, technology, and capital work together to create a truly participatory financial ecosystem.
The Role of Technology in Fueling Micro Investments
Technology is the heartbeat of the micro investing revolution. Without it, this level of accessibility, automation, and global participation simply wouldn’t be possible. Fintech, blockchain, and artificial intelligence have each played a vital role in making micro investments not only easier but smarter and more transparent than ever before.
- Fintech Revolution
The rise of fintech,financial technology, has redefined how people interact with money. It has taken what was once a complicated, intimidating process and turned it into something seamless and accessible for everyone.
Mobile wallets, instant payment systems, and low transaction fees have made investing as easy as sending a text message. With just a few taps, anyone can buy into a project, startup, or fund, no paperwork, no brokers, no barriers.
Apps like Acorns and Stash have become everyday examples of how simple technology can empower people to invest without even thinking about it. By rounding up spare change from daily purchases and automatically investing it, these platforms show how small, consistent contributions can grow into meaningful wealth over time.
Fintech doesn’t just make investing easier; it makes it habitual, weaving financial growth into the rhythm of everyday life.
- Blockchain and Smart Contracts
If fintech opened the door, blockchain built the foundation for trust. In traditional finance, investors often rely on intermediaries, banks, brokers, or legal firms, to ensure transparency and fairness. Blockchain removes that need by recording every transaction on an immutable, decentralized ledger.
Through smart contracts, the system becomes self-executing. Funds are automatically distributed according to predefined rules, no delays, no manipulation, no middlemen. This guarantees fairness for both investors and founders.
For micro investors, this is a game-changer. They can track where their money goes, verify ownership of tokens, and ensure that every step of the process is transparent and tamper-proof. In a world where trust is everything, blockchain delivers confidence.
- AI and Data Analytics
Artificial intelligence is adding another layer of power to the ecosystem. With millions of potential projects and startups seeking funding, AI helps investors make smarter, data-driven decisions.
By analyzing factors such as project viability, market potential, risk levels, and even social sentiment, AI platforms can recommend opportunities that align with an investor’s preferences, values, and financial goals.
This personalization transforms the micro investing experience. Instead of guessing where to put their money, investors receive tailored insights backed by real-time analytics. For startups, AI also helps identify the right type of investors, those most likely to believe in their vision and contribute to their growth.
The result is a smarter, faster, and more efficient marketplace where technology bridges people and opportunities seamlessly.
The Benefits for Startups
For entrepreneurs, micro investments offer far more than just a new way to raise capital, they open doors to community, credibility, and connection. Startups that embrace this model gain not only financial support but also a passionate group of believers who want to see their vision succeed. Let’s explore why this approach has become a game-changer for founders everywhere.
- Faster Fundraising
Traditional fundraising can be a long, exhausting process, filled with endless meetings, negotiations, and waiting periods that stretch on for months. Micro investing changes that rhythm entirely.
Through crowdfunding platforms or token offerings, startups can now raise capital in a matter of weeks. Campaigns can go live, reach thousands of potential backers instantly, and hit funding goals faster than ever before. This speed not only accelerates product development but also helps founders stay focused on what matters most, building their business.
- Market Validation
One of the most powerful benefits of micro investing is proof of demand. When hundreds or even thousands of people are willing to invest, it sends a strong signal that the market believes in the product or idea.
This kind of community-driven validation is priceless. It shows that the concept resonates with real users, not just investors behind closed doors. That credibility can attract bigger partners, future investors, and media attention, all of which help the startup gain traction and momentum.
- Built-In Brand Loyalty
Every micro investor is more than just a source of funds, they’re a brand advocate. When people have a financial and emotional stake in a startup’s success, they naturally become its biggest supporters.
They share updates, recommend the product to friends, and celebrate every milestone as if it were their own. This built-in network of supporters creates early buzz, drives word-of-mouth marketing, and fosters authentic engagement that no advertising budget can buy.
- Diversified Capital Base
Relying on one or two big investors can leave startups vulnerable to shifting priorities or sudden withdrawals. Micro investing spreads that risk by building a diversified capital base made up of many smaller contributors.
This not only makes fundraising more stable and resilient but also gives founders greater independence. They retain more control over their company’s direction, free from the heavy influence of a few major stakeholders.
- Global Reach
Perhaps one of the most exciting aspects of micro investing is its borderless nature. A startup in Manila, Nairobi, or São Paulo can attract investors from New York, London, or Tokyo, all within the same campaign.
This global reach brings not just funding but also new perspectives, networks, and market opportunities. It connects local innovation to international audiences, allowing ideas to scale faster and farther than ever before.
When you combine money, marketing, and community, you get something truly powerful, a funding model that fuels both growth and belonging. For startups, micro investing isn’t just about raising capital; it’s about building a movement around their vision.
The Benefits for Investors
Micro investing doesn’t just empower startups, it also transforms the experience for investors. By lowering barriers and creating more meaningful ways to participate, it invites everyone to be part of the innovation economy. For many, it’s not just about financial gain; it’s about connection, learning, and being part of something bigger than themselves.
- Accessibility: Investing for Everyone
In the past, investing in startups or emerging ventures was something reserved for the wealthy. Entry requirements were high, and the process was often complex and intimidating. Micro investing has changed that story completely.
With low minimum investment amounts, sometimes as little as $10, anyone can now invest in projects they believe in. Whether it’s a student funding their first tech startup, or a retiree supporting a social enterprise, accessibility is no longer an obstacle. This inclusivity gives people from all walks of life the chance to grow their wealth while supporting ideas that inspire them.
- Diversification: Spreading the Risk
One of the smartest principles in investing is diversification, and micro investing makes it easier than ever to apply. Instead of placing all your capital in one big bet, you can distribute small amounts across many startups and industries.
By investing, say, $50 or $100 in multiple projects, you spread your risk and increase your chances of being part of a success story. Even if some ventures fail (as many startups do), the wins from others can more than make up for it. It’s a portfolio approach built for the modern, connected world.
- Community Belonging: Investing with Purpose
Micro investing isn’t just a financial activity, it’s a social one. Each investment connects you to a community of like-minded people who share your interests and values. You’re not just funding a business; you’re joining a movement.
Investors often become part of the brand’s journey, engaging with founders, giving feedback, and celebrating milestones. This sense of belonging and shared purpose makes the experience richer, more human, and deeply rewarding. It’s investing with heart, where profit meets purpose.
- Educational Value: Learning by Doing
Micro investing is also a fantastic learning experience. It gives people firsthand exposure to how startups operate, how markets move, and what makes a business succeed (or fail).
By participating in small but real investments, individuals gain practical financial literacy that textbooks can’t teach. They learn about innovation, risk management, and the power of community-driven growth, lessons that can shape smarter financial habits for life.
- Potential Upside: Small Bets, Big Dreams
Of course, micro investing carries risk, but it also carries possibility. While not every startup will succeed, those that do can deliver extraordinary returns. A small investment in the right idea, made early, can multiply many times over as the company grows.
This potential for exponential upside makes micro investing both exciting and empowering. It turns everyday people into early backers of tomorrow’s success stories, and that’s something truly special.
In the end, micro investing gives investors more than just a portfolio, it gives them a sense of agency, purpose, and participation in the future of innovation. It’s not about how much you invest, but about being part of the journey from the very beginning.
The Challenges and Risks
Of course, micro investing isn’t without its challenges. While it opens doors for millions of new investors and startups, it also introduces a new set of realities that everyone in the ecosystem, founders, investors, and platforms, must navigate carefully. Understanding these risks is essential for building a sustainable, trustworthy, and long-term model.
a. Lack of Liquidity
Unlike traditional stocks traded on public exchanges, startup equity or investment tokens often lack liquidity, meaning they can’t easily be sold or exchanged for cash.
Investors may need to wait months or even years before a company exits, launches a buyback, or lists its tokens on a secondary market. This can be frustrating for those used to the flexibility of selling shares with a few clicks.
However, this challenge is gradually being addressed. The rise of tokenized assets and secondary trading platforms is starting to create new avenues for liquidity, giving micro investors more flexibility and control over their portfolios than ever before.
b. Regulatory Complexity
Because micro investing operates across borders, it inevitably faces regulatory challenges. Every country has its own set of laws governing crowdfunding, securities, and digital assets ,and these differences can create hurdles for both startups and investors.
For example, a platform that’s legal in one region may require additional licenses or disclosures in another. These compliance requirements can slow down campaigns or limit participation from certain markets.
The good news is that governments and regulators are gradually adapting. As more jurisdictions recognize the potential of micro investing, clearer frameworks and investor protections are being established to make participation safer and more transparent.
c. Risk of Failure
Startups are, by nature, risky ventures. Statistics show that a significant percentage of early-stage businesses fail , and that means investors must be prepared for the possibility of losing some or all of their investment.
This is why education and transparency are so important. Platforms must clearly communicate the risks, and investors should approach micro investing as a high-risk, high-reward opportunity , one that’s as much about supporting innovation as it is about financial gain.
Fortunately, the ability to invest small amounts across multiple projects helps mitigate individual risk. By diversifying, investors can protect themselves from losses while still being part of multiple exciting ventures.
d. Information Asymmetry
Another challenge lies in information access. Institutional investors often conduct deep due diligence , reviewing business models, financials, and market analyses , before funding a startup. Micro investors, on the other hand, may have limited access to such detailed information.
This imbalance can lead to information asymmetry, where investors make decisions without fully understanding the risks. To address this, platforms must prioritize transparency, disclosure, and accountability, ensuring that all participants have fair and equal access to key data before committing funds.
Turning Challenges into Opportunities
Despite these obstacles, the momentum behind micro investing continues to build. Technology is improving liquidity, regulators are clarifying frameworks, and educational initiatives are helping investors make informed choices.
Every emerging system has its growing pains, but the long-term trend is clear: micro investing is here to stay, and it’s evolving into a smarter, safer, and more inclusive ecosystem every day.
The Global Impact of Micro Investments
Micro investing doesn’t just empower individuals, it’s reshaping economies, democratizing finance, and igniting innovation on a global scale. What began as a movement to make investing more accessible has evolved into a powerful force for economic and social transformation.
- Economic Inclusion
At its core, micro investing is about access, breaking down the barriers that once separated the privileged few from the financial system. In regions where traditional banking or venture capital is out of reach, micro investing allows everyday people to participate in growth and entrepreneurship.
For marginalized communities, this can be revolutionary. A small investment can help fund a local business, a sustainable farm, or a new technology startup, fueling grassroots economic growth and creating new pathways out of poverty. It empowers individuals not just to consume but to own, fostering a sense of participation and shared prosperity.
- Innovation Acceleration
When capital flows freely and inclusively, innovation thrives. Micro investing removes the traditional gatekeepers of finance, venture capitalists, banks, or elite institutions, and replaces them with a global crowd of believers.
This democratization of funding means that a brilliant idea from Nairobi, Manila, or São Paulo has the same chance to be discovered and supported as one from Silicon Valley. By allowing anyone to back what they believe in, micro investing helps uncover hidden talent and unconventional solutions that might otherwise go unnoticed.
It’s a shift from a world where innovation was centralized to one where creativity can bloom anywhere, driven by community support and shared conviction.
- Sustainable Development
Beyond profits, micro investing also channels capital toward purpose-driven projects, from clean energy and education to healthcare and social enterprises. It enables investors to align their money with their values, supporting ventures that tackle real-world challenges while offering potential returns.
This alignment of finance and impact is fueling a new wave of conscious capitalism, where even small contributions can create ripples of global change. When thousands of micro investors choose to back sustainable businesses, they collectively drive the transition toward a more equitable and environmentally responsible future.
The Future: Micro Investing in the Web3 and AI Era
The world of finance is entering a new chapter, one where Web3, artificial intelligence, and decentralized finance (DeFi) converge to redefine how we invest, interact, and build value. Micro investing, once seen as a niche experiment, is quickly becoming the foundation of this digital revolution.
The next wave of innovation will make investing smarter, faster, and more personal, turning every smartphone into a gateway to global opportunity. Here’s how the future is taking shape:
a. Tokenized Startups
In the near future, more startups will issue digital tokens instead of traditional shares, allowing for fractional ownership that can be traded seamlessly across borders.
These tokens, powered by blockchain, represent more than just financial value, they symbolize participation and belief in a project’s mission. Investors will be able to buy, sell, or even stake their tokens, giving them liquidity and flexibility never before possible in early-stage investing.
This tokenization model will turn startups into global, community-backed ecosystems from day one.
b. AI-Powered Investment Tools
Artificial intelligence will take the guesswork out of investing. By analyzing millions of data points, from market sentiment to founder credibility, AI can identify promising projects, assess risks, and even build personalized micro portfolios that match each investor’s goals and values.
Imagine an AI assistant that curates investment opportunities aligned with your interests, clean energy, tech innovation, social impact, and adjusts your portfolio in real time based on performance.
It’s like having a personal financial advisor, but smarter, faster, and available 24/7.
c. DAO-Governed Ventures
The rise of Decentralized Autonomous Organizations (DAOs) will bring investors even closer to the action. Instead of being passive shareholders, micro investors will have voting power, influencing strategic decisions, partnerships, and product development through transparent, community-driven governance.
This model transforms investors into active participants and co-creators, shaping the direction of startups they support. It’s democracy applied to business, enabled by blockchain.
d. Real-Time Impact Tracking
Thanks to blockchain’s transparency, investors will soon be able to track the real-world outcomes of their investments, from the number of jobs created to the amount of carbon saved or communities impacted.
This level of visibility builds trust and accountability, ensuring that investments don’t just generate profit, but also produce measurable, positive change.
e. Integration with Social Media and Gaming
The lines between entertainment, community, and finance are blurring fast. In the coming years, we’ll see micro investing integrated directly into social platforms and virtual worlds.
Imagine discovering a promising startup on your favorite social network, and investing in it instantly. Or earning equity by completing challenges in a metaverse game that funds real-world innovation.
This fusion of finance and engagement will redefine what it means to be both an investor and a participant in the digital economy.
In the Web3 and AI era, micro investing won’t just be about making money, it will be about making meaning.
It’s the dawn of a world where every contribution counts, every voice matters, and every small investment fuels the next great idea.
A New Paradigm of Entrepreneurship
The rise of micro investing isn’t just an evolution in finance, it’s a cultural shift that’s redefining how we think about money, collaboration, and ownership. It represents a profound change in the way society fuels innovation and measures success.
For decades, entrepreneurship was often seen as an exclusive pursuit , accessible only to those with capital, connections, or privilege. But micro investing has rewritten that story. It’s transforming business creation into a collective experience, where anyone with a smartphone and a vision can participate in building the future.
This is a movement from exclusivity to inclusivity, where financial empowerment reaches people once left out of the system. It’s a shift from competition to collaboration, where communities rally around shared missions instead of isolated ambition. And it’s a journey from profit-only motives to purpose-driven progress, where financial growth and social good can coexist, and even amplify one another.
In this new paradigm, every dollar carries the power to create change, and every individual , regardless of background or wealth, has the opportunity to make an impact. It’s not just about investing in companies; it’s about investing in ideas, people, and possibilities that can shape the world.
Micro investing has become more than a financial mechanism. It’s the heartbeat of a new kind of entrepreneurship , one that is open, inclusive, and deeply human.
Conclusion: Small Investments, Big Impact
Micro investing proves that you don’t need vast wealth to make a difference, just belief, connection, and action. Each small contribution becomes part of something much larger, fueling innovation, inclusion, and global progress.
When thousands of people invest even a little, they don’t just fund ideas, they build movements. In this new era of digital finance, every dollar carries purpose, and every investor becomes a catalyst for change.
Because in the end, it’s not the size of the nvestment that matters, it’s the impact it creates.
Start small. Think big. Invest in change.
